Do You Mean It Much? You say so much that means so much But does it mean as much as you say? I think you say so much because it doesn't mean much at all. Saying so much kills sincerity. If you dont mean it, don't say it so much. Or even better don't say it at all. Now I just need to find the strength to stop believing so much that means nothing much at all. If you have so much respect or mean it so much. Just stop saying so much.