Cringe A long time ago now I can remember working with my brother and father in our family business. The three of us were standing around the counter. My brother was busily looking through catalogues and writing an order for a company. My dad and I were chatting he was still teaching me how to become a good sales rep and pointing out to me that you should always be polite and courteous to everyone even the ones you didn t like or couldn t get on with. The phone rang and my brother answered at the same time my father was telling me a tale of how he handled a rep he couldn't stand. My brother was pulling faces behind me as my father continued to tell me of this guy Dave who he said was an irritating fat bloke My brother broke our chat and said dad its for you and handed him the phone. Cringing my brother walked away. Hello said Dave it's the irritating fat bloke ........