Steve Jobs Book Apple because it was on top of alphabet list. Full apple looked like a cherry so they got the one with part bitten off. I was on fruterian diet and so apple wasn't so intimidating. Even if we loose money, we would have a company. With internet people can be more educated. Making computer as small as a book. He is not making art, he is making shit. It's not a small thing, it's something we have to do right. Can you imagine looking at it every time? People judge the book by it's cover. Make good boxes for products. Turn words into speech with charming electronic accent. Computer accent. The problem with microsoft is that they don't have style. And I don't mean it in a small way. I mean it in a big way. I didn't love her, I just liked her a lot. He was burned but still ambitious. If something isn't right you can't ignore it and say we'll fix it later. May be jobs should stop thinking quite so differently. (about jobs in newspapers) It had evolved into something boring (relating to pc the center of digital #life) Convert hours of videos that you will never sit through into one video. If we are going to do it, we should do it right. Body exists to serve the spirit. (steve jobs doctor) Just because you want something to be certain way, doesn't mean it is. Reality is unforgiving. Follow your heart. Simplify what other phones made complicated. Health issues. I hate that stuff, it's not apple. Putting design before engineering? (Like in the case of antena being outside the case.) People don't know what they want until you show them. I hate the word enterpreneur, they just focus on making money. Rather than make something that would last. If something sucks I tell it up front.